×
  1. Home
  2. News
  3. Think again - Take a fresh look at U-POL

Think again - Take a fresh look at U-POL

After 70 years of pioneering products and supplying the vehicle repair industry across the world, U-POL has undergone a major transformation over the past couple of years.

Fuelled by the re-acquisition by the private equity house Graphite Capital, a new senior management team headed by CEO Guy Williams is now firmly in place to drive the business forward with the sole aim of becoming the leading manufacturer and supplier of fillers, clearcoats and consumables encompassing the entire vehicle repair process.

Underpinned by the slogan Driving Surface Protection, a new, clean and fresh logo has been designed to represent U-POL for the 21st century. The new design will be complimented by a programme of re-packaging to ensure all products are easily identifiable for professionals in the bodyshop and supported by an intense new product introduction plan starting with the innovative Rapid System launching at SEMA this year.

Guy said: “We are in a very good place to drive the entire business forward and take our rightful position as a leading supplier to the vehicle repair sector.

“We have this gem of a company with decades of unrivalled European heritage and whose products are highly regarded but, in truth, our branding and relationship with the marketplace has been seriously lost along the way. Our mission is to change that.”

“We inherited a huge product line, much of which are surplus to today’s repairer. That has been slimmed down dramatically while new products designed to further speed up repairs and reduce cycle times are being developed.”

The British manufacturer produces more than 90% of its products from its factory and research and development centre in Wellingborough, Northamptonshire.

Guy added: “U-Pol is behind brands such as Dolphin and Flyweight Gold which most within our industry are likely to immediately recognise and yet our actual U-Pol brand has been lost a little along the way. That’s all about to change as we deliver innovative solutions for the modern bodyshop”.


CASE STUDIES MENTIONED IN THIS ARTICLE